Another ONE MAN show. David Stiles is now Elizabeth Whites' main sales person in the Texas area. His job duties include:
-Assemble of product when it arrives dammaged to your facility.
-Appling touch up paint to your Ergonurse unit to cover up the areas of dammage.
-Traveling to the store to purchase items to clean the unit from all its debris and oil (thumb prints).
- Unpackage the units for assembly afther he goes to THE HOME DEPOT to buy some tools he needs to put the unit together.
THE SAD THING IS DAVID NEVER KNEW THIS WAS GOING TO BE HIS JOB DESCRIPTION UNTIL HE WENT TO WORK WITH ELIZABETH WHITE (OWNER OF ERGONURSE).
David Stiles
26044 Coronado Court
Valencia CA 93155
661-255-0954
dlstiles@ca.rr.com
Results oriented Executive with over 26 years success. Effective leader in all areas of global medical product marketing and sales management. Extensive experience in strategic planning, product development and new business development. Seeking an executive opportunity with a medical products company to apply my extensive skills and experience in a challenging, rewarding position. A summary of my key qualities and experience include:
Integrity: Honest and direct with high personal standards and respect for others
Leadership by Example: Hard working with focus on objectives and personal accountability
Vision: Forward thinking, customer oriented, incorporate technology driven ideas and initiatives
Communication: Highly developed listening and presentation skills
Marketing Management: Developed Marketing / Product Management teams for five companies
Sales Management: Recruited, trained and managed sales teams for two new start-up organizations
International Markets: Developed and managed a worldwide distributor network.
New Product Development: Led the New Product Team process creation in three companies with responsibility for over 30 successful new product launches
Strategic / Annual Marketing Plans & Budgets: Skilled at leading the process to create practical and effective plans and then actually implementing the plan on time and on budget.
Business Development: Heavily involved with all aspects of due diligence, negotiations, integration planning and the implementation of three acquisitions and over half a dozen distribution agreements
Brand Creation: Extensive skills in brand creation, positioning, advertising and roll-out
National Accounts / GPO Contracts: Won two major GPO contracts
Medical Education / Customer Service: Initiated several MedEd programs and Cust. Service Groups
Reimbursement: Worked with consultants to establish new reimbursement codes
Broad Market experience: Orthopedic implants, Spine, Radiation Oncology, Brachytherapy, ENT, Neuro Surgery, Reconstructive, Oral Maxillofacial, Podiatry, Urology, and Breast Surgery.
Team Building: Developed and led a wide variety of department and cross-functional teams: Sales (Domestic and International), Product Management, Marketing Communications, Customer Service, Medical Education and Technical Field Service, Marketing Research, New Product Development
NORTH AMERICAN SCIENTIFIC MEDICAL – Chatsworth, CA
Vice-President Sales and Marketing – Brachytherapy / Sources Division 8-02 to Present
Grew Source Division sales from a rate of $3M to $21M in a very mature market
In a field of nine direct competitors grew market share from 0 to 19% (3# market share leader)
Hired, trained and managed the first NAS direct sales team
Negotiated two major OEM brachytherapy distribution agreements
Launched two major new product lines, which resulted in annual growth of over 25%
Created new marketing and promotional campaigns to gain market recognition as a direct supplier
Developed a program to shift brachytherapy procedures from hospitals to ambulatory surgery centers
Led a new National Accounts effort and won both the Premier and Novation GPO contracts
Initiated a new product development process and organized a new marketing department
Established a direct sales and service organization in China, and first sales in Europe
Recruited in August 02 as VP of Sales and Marketing for Brachytherapy to create a new direct sales and marketing organization. (Staff of 15) Brachytherapy seeds are radioactive implants for the treatment of prostate cancer. Directed marketing efforts for two new acquisitions, created a new product development process, defined the strategic plan and established international distribution. Led the initiative for a late 2007 market release of an innovative new brachytherapy product for accelerated partial breast irradiation.
David Stiles page 2
MEDTRONIC MIDAS REX - Fort Worth, TX 8/99 to 8/02
Marketing Director
Recruited as part of the Medtronic management team to help turn-around this previously privately owned manufacturer of niche power instruments for neurosurgery, orthopedics and spinal surgery.
Defined three new product platforms and a three-year plan to double revenues (goals achieved)
Recruited and managed a new global distribution network and grew first year sales from $4M to $12M
Exceeded first year International sales objectives by over $2M (120% of plan)
Recruited surgeon advisory panels and researched requirements for new product initiatives
Identified and negotiated two major technology acquisitions
Created the Marketing and Medical Education departments and staffed 10 positions
MENTOR CORPORATION - Santa Barbara, CA 2/98 to 8/99
Market Manager
Recruited to direct Mentor’s start-up entry into the brachytherapy oncology market.
Grew business from $0 to $14M in first 18months, exceeding sales objectives
Grew market share from 0% to over 26% (#2 market position)
Defined the strategic direction and established the marketing plans, budgets and forecasts
Established a strong brand image with clinical customers where none had existed
Directed a start-up team of one Product Manager and two Sales Specialists
SULZER ORTHOPEDICS - Austin, TX 10/91 to 2/98
Director of Marketing: 95-98 Group Product Manager: 94-95 Product Manager: 91-94
Key member of team that repositioned this manufacturer of orthopedic implants from a $95M domestic niche player, to a $185M global full-line company.
Directed the development and commercialization of twenty new product lines
Managed a staff of 23 in four groups: Two product groups, communications and research
Consistently exceeded all revenue and earnings objectives
Implemented a new Product Development Process shortening projects by an average of 9 months
Coordinated strategic planning and global projects with European operating division
Recruited and managed Design Surgeons
BRISTOL MYERS-SQUIBB CO., HALL SURGICAL - Carpinteria, CA 1988 to 1991
Product Manager
Managed the full range of products including bone plating, powered surgical instruments for Otology, Neurosurgery, Orthopedics, Oral Maxillofacial and Cardiac/Thoracic surgery.
CHANNEL ISLANDS YMCA - Santa Barbara, CA 1985 to 1988
Marketing Director
Directed all business and marketing plans including PR, advertising and sales programs for this five-branch YMCA association. Instrumental in turning this association from near bankruptcy to solvency.
JOHNSON & JOHNSON CO., “A” COMPANY - San Diego, CA 1981 to 1985
Associate Product Manager
Managed two existing Orthodontic product lines, developed three new products, managed all meeting and trade shows, directed company participation at 200 Orthodontic training programs per year.
EDUCATION
Masters of Business Administration San Diego State University, San Diego
Marketing Emphasis 1985, completed all course work
Bachelor of Science, Business Administration San Diego State University, San Diego
Marketing Emphasis June 1980, graduated with honors
